The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Getting Warmer, Cowboy Hat, Bands
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Campaign
Admission, Confession, Hurry
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Campaign
Talk Show, Academy, Scorecard
Agency: BURRIS / Greensboro
Client: Golf Pride (a Division of Eaton Corporation) Category: Consumer Television / Consumer Television :30/:25 Campaign
Whisper, Track, Lullaby
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Sip Not Guzzle, Burn the Maps, Middle Finger
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Consumer Television :30/:25 Campaign
Corn, Close, Ladies
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television :30/:25 Campaign
Red Eye, Copier Room, Sauna
Agency: GSD&M / Austin
Client: Dial Category: Consumer Television / Consumer Television :30/:25 Campaign
Dive, Surprise, Subway
Agency: Hill Holliday / Boston
Client: Dunkin' Donuts Category: Consumer Television / Consumer Television :30/:25 Campaign
Universal Business Adaptor, Elixer, Reality Detector
Agency: Ogilvy & Mather / New York
Client: IBM Category: Consumer Television / Consumer Television :30/:25 Campaign
Rude Awakening, Role Reversal, Gone
Agency: Ogilvy & Mather / Chicago
Client: Sears Roebuck and Co. Category: Consumer Television / Consumer Television :30/:25 Campaign
Morpharay, Devastator, Inflato Glove
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Jaywalking, Newspaper, Gum
Agency: Venables, Bell & Partners / Santa Monica
Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Campaign
Lance, Recruit, Wave
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Wave, Orca, Roddick
Agency: Wieden+Kennedy / Portland
Client: Powerade Category: Consumer Television / Consumer Television :30/:25 Campaign
It's Me
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television Under $50,000 Budget
Hi Mom, Cell Phone, Drool
Agency: Deutsch / Los Angeles
Client: California Milk Advisory Board Category: Consumer Television / Consumer Television :20 and Under: Campaign
Prague, Ontario, Minnesota
Agency: Whybin TBWA/Melbourne / South Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :20 and Under: Campaign
Marshall Faulk, Running Stairs, Funny Shoes
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
When Kids Attack
Agency: Lowe / London
Client: Nestlé UK Category: Consumer Television / Consumer Television :30/:25 Single
Hurry
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Office
Agency: Clemmow Hornby Inge / London
Client: Typhoo Category: Consumer Television / Consumer Television :30/:25 Single
Hail
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Wind
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Kitchen
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Living Room
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
This is America
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark/Dinner's Ready
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Cards
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Out of Towner
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Wedding Toast/Diet
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Relationship Counselor
Agency: Downtown Partners DDB / Toronto
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Sweater
Agency: Downtown Partners DDB / Toronto
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Pitch
Agency: Goodby Silverstein & Partners / San Francisco
Client: E*TRADE Category: Consumer Television / Consumer Television :30/:25 Single
Home Shopping (Goldique)
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Weatherman
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Cash
Agency: Cliff Freeman & Partners / New York
Client: Quiznos Category: Consumer Television / Consumer Television :30/:25 Single
Exams
Agency: Lowe / London
Client: Nestle Rowntrees Category: Consumer Television / Consumer Television :30/:25 Single
It's Me
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :30/:25 Single
Holiday Parties
Agency: Publicis / New York
Client: Heineken Category: Consumer Television / Consumer Television :30/:25 Single
Iron
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Dumpster
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Jaywalking
Agency: Venables, Bell & Partners / San Francisco
Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Single
Newspaper
Agency: Venables, Bell & Partners / San Francisco
Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Single
Lance
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Shelfball/Medical Condition
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Noah
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Scurvy
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Pull Up
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Getting Warmer, Cowboy Hat, Bands
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03437A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Admission, Confession, Hurry
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03438A
Award:
2003 Advertising Merit Award
Agency:
BURRIS / Greensboro
Client:
Golf Pride (a Division of Eaton Corporation)
Title:
Talk Show, Academy, Scorecard
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03439A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports Net
Title:
Whisper, Track, Lullaby
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03440A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Sip Not Guzzle, Burn the Maps, Middle Finger
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03441A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Corn, Close, Ladies
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03442A
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Dial
Title:
Red Eye, Copier Room, Sauna
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03443A
Award:
2003 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Dunkin' Donuts
Title:
Dive, Surprise, Subway
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03444A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
IBM
Title:
Universal Business Adaptor, Elixer, Reality Detector
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03445A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Sears Roebuck and Co.
Title:
Rude Awakening, Role Reversal, Gone
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03446A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Morpharay, Devastator, Inflato Glove
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03447A
Award:
2003 Advertising Merit Award
Agency:
Venables, Bell & Partners / Santa Monica
Client:
HBO Home Video-OZ
Title:
Jaywalking, Newspaper, Gum
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03448A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Lance, Recruit, Wave
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03449A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Powerade
Title:
Wave, Orca, Roddick
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03450A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
It's Me
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03463A
Award:
2003 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
California Milk Advisory Board
Title:
Hi Mom, Cell Phone, Drool
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03456A
Award:
2003 Advertising Merit Award
Agency:
Whybin TBWA/Melbourne / South Melbourne
Client:
Melbourne International Comedy Festival
Title:
Prague, Ontario, Minnesota
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03457A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Marshall Faulk, Running Stairs, Funny Shoes
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03458A
Award:
2003 Advertising Merit Award
Agency:
Lowe / London
Client:
Nestlé UK
Title:
When Kids Attack
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03097A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Hurry
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03407A
Award:
2003 Advertising Merit Award
Agency:
Clemmow Hornby Inge / London
Client:
Typhoo
Title:
Office
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03408A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports Net
Title:
Hail
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03409A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports Net
Title:
Wind
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03410A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Kitchen
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03411A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Living Room
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03412A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
This is America
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03413A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark/Dinner's Ready
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03414A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03415A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Cards
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03416A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Out of Towner
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03417A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Wedding Toast/Diet
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03418A
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Anheuser-Busch
Title:
Relationship Counselor
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03419A
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Anheuser-Busch
Title:
Sweater
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03420A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
E*TRADE
Title:
Pitch
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03421A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Goldique)
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03422A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Kids Show
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03423A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Weatherman
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03424A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Quiznos
Title:
Cash
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03425A
Award:
2003 Advertising Merit Award
Agency:
Lowe / London
Client:
Nestle Rowntrees
Title:
Exams
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03426A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
It's Me
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03427A
Award:
2003 Advertising Merit Award
Agency:
Publicis / New York
Client:
Heineken
Title:
Holiday Parties
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03428A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
Iron
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03429A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
Dumpster
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03430A
Award:
2003 Advertising Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
HBO Home Video-OZ
Title:
Jaywalking
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03431A
Award:
2003 Advertising Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
HBO Home Video-OZ
Title:
Newspaper
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03432A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Lance
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03433A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Medical Condition
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03434A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Noah
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03435A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Scurvy
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03436A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Pull Up
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03462A
